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Establishing channel
Confidential — prepared for Kitecyber · June 2026

One unified security agent. One two-tier channel engine. ChannelLeap recruits the distributors and resellers that put Kitecyber in front of thousands of MSPs and MSSPs — without adding a single in-house hire.

20+ yrs
US channel experience
2-tier
Distribution model
$3.2M
Year-one ceiling
Scroll to multiply
01

Who you’re working with

ChannelLeap builds US channel programs for security vendors — distributors, resellers, MSPs, MSSPs — at a third of the cost of an in-house channel team.

/01

20+ years in US channel sales & marketing

Deep roots in the security and MSP/MSSP ecosystems Kitecyber sells into.

/02

Distributor activation & partner recruitment

Recruitment, onboarding, training, and revenue growth — the full partner lifecycle.

/03

Multi-million-dollar channel programs

A proven track record managing programs for security and infrastructure vendors.

/04

A fraction of in-house cost

Full-time channel staff runs $200K–$300K/yr loaded. ChannelLeap starts at $5,500/mo.

02

The game plan: a two-tier engine

up to
1+
Partnership
3 distributors × ~1,250 MSPs avg each
Phase 1

Activate distribution

Recruit national distributors with established access to 500–2,000 MSPs and partners each — instantly multiplying Kitecyber’s market reach.

Phase 2

Recruit resellers directly

In parallel, hand-select security-focused resellers, VARs, and MSSPs whose customers need endpoint security, DLP, and ZTNA today.

Phase 3

The loyalty loop

Directly recruited resellers are routed back through distribution — a classic two-tier model that rewards distributors, locks in loyalty, and scales cleanly.

03

Three ways to engage

Option One
$5,500/mo + commissions
Channel Manager West
  • Strategic distributor & partner relationships across the Western US
  • Drives sales pipeline and consistent partner engagement
  • Active partner management — upsell, cross-sell, new logos
  • Recruitment, onboarding & continuous partner training
  • Bi-weekly reports & monthly reviews
Option Three
$11,000/mo + commissions
Channel Manager West + Channel Manager East
  • Full nationwide coverage — dedicated West and East managers
  • Mirrors all Option One responsibilities across both regions
  • Doubled KPI targets: 2× partners, 2× deals, 2× revenue potential
  • Projected 12-month revenue: $1.6M – $3.2M
Minimum 6-month contract term · Option to renew after 6 months
04

First, we build the engine

Phase 1 leading indicators — the stepping stones that make the Year-1 numbers below inevitable, not optimistic
The first 30–60 days — building the engine from scratch
01 · Sales kit

The documents partners need

We audit what already exists, confirm the gaps, then create or source what’s missing over the next 30–60 days — not a promise to build all twelve in month one.

  • Product datasheets & one-pagers
  • Partner pitch deck
  • Demo script & POC playbook
  • Solution / use-case briefs
  • Competitive matrix
  • Competitor battle cards
  • Objection-handling cheat sheet
  • ROI / value one-pager
  • Pricing & discount guide
  • Deal-registration guide
  • Partner agreement template
  • MDF & spiff program sheet
02 · PRM system

PRM selected & live in 45–60 days

Realistic for a from-scratch stack — with a simple tracker running from week one, so no partner slips while we choose the platform.

  • First 30 days: research & shortlist 2–3 PRM options, run demo calls
  • Interim: manual partner & opportunity tracker live from week one
  • By 45–60 days: platform selected, purchased & implementation started
  • Then: first partner records & deal-registration workflow loaded
  • Result: every partner tracked in one system by day 60
03 · Recruitment

First partners in the funnel

Realistic early-stage recruitment targets that kick off the Q1 ramp below.

  • Build: target list of distributors, VARs & MSPs/MSSPs
  • Outreach: intro & discovery calls with prospects
  • Sign-ups: 8–10 partner applications by day 30
  • Convert: 3–5 partners signed & onboarded
  • Trials / POCs: 3–5 — roughly one per signed partner
From there — the quarterly ramp
Leading indicator — running total
Q1
Q2
Q3
Q4
Partner sign-ups / applications
18
40
65
100+
Sign-up → active conversions
8
18
30
45+
POCs / trials launched
4
12
26
45+
Partners onboarded & certified
6
15
26
40+
PRM / portal milestone
Live + deal-reg
+ MDF & spiffs
+ co-marketing
Optimized
Figures shown for Option 1 · West — roughly ×2 under Option 3 nationwide coverage
05

Then the numbers, one simple rule

Every figure is a cumulative running total — by end of quarter
0+
Active US partners
Recruited, onboarded & selling by end of year one.
$0M
Partner-generated revenue
Cumulative 12-month revenue through the channel.
0+
Partner-led deals
Total deals sourced and driven by partners.
KPI — running total
Q1
Q2
Q3
Q4
Active USA partners
Partner-generated revenue
Partner-led deals
Partner satisfaction
Option 1 — $5,500/mo
RolesChannel Mgr West
CoverageWestern US
MarketingBasic
12-mo revenue$800K–$1.6M
Option 2 — $9,000/mo
RolesCM West + Mktg Mgr
CoverageWestern US
MarketingFull strategic
12-mo revenue$800K–$1.6M+
Option 3 — $11,000/mo
RolesCM West + CM East
CoverageNationwide
MarketingBasic
12-mo revenue$1.6M–$3.2M
Service agreement

Pick an option.
We’ll build the engine.

Six-month minimum term. Bi-weekly reporting from day one. Gus Safadi and the ChannelLeap team start recruiting distribution the week the agreement is signed.